We help you to understand what you have of value to offer people and how you might go about offering it in new and exciting ways.
Our strategic business consultancy is focused on the areas of value proposition, customer experience and audience engagement. This can be summed up in an approach that we call NBA - Needs. Benefits. Actions. In practical terms that means working together to review and improve existing customer models, in order to plan, name and activate new products and experiences - from a value-to-customer perspective.
Why we do it
Exploring problems and opportunities from a customer experience (CX) perspective is business critical. It is also refreshing for founders, directors and teams. It brings ideas, clarity and focus into environments that can find themselves held back from progress by being contained and single-minded, or overly distracted. All ThinkingCX activity is designed to help clients identify problems and opportunities, and to help people use value-to-customer focused creative thinking to improve individual and team approaches to customer experience. Whether your business is established or new, the goal is to create engaging, innovative business strategies, brands, products and services that are joined up and focused on meeting the needs of people. In short to create business strategies, brands, products and services of value.
Working with ThinkingCX will put customer needs and benefits at the center of decision making. Outcome strategies will retain all the valuable business perspectives that the founders, directors and team bring, with added ThinkingCX specialisms of Problem & Opportunity Mapping, Design Thinking , Brand Strategy and Experience Design. Outcome strategies will be both creative and practical and support the creation of greater opportunity and competitive advantage: to establish new markets; to create stronger ventures; to achieve clarity faster; to get a product or service to market sooner in the form of a MVP (Minimum Viable Product).
Get more from a budget •Manage change •Plan for growth • Increase sales to existing customers • Attract new customers • Improve your products and services • Develop new products and services.