Our core services
_Problem and opportunity mapping
_Service system overview
For reasons of confidentiality these research and analysis services are not represented in the Client area. Please enquire for details.
Put simply they help create a shared understanding of your business context and the relationships between your business and your customers on a practical, emotional and technical level. This understanding strengthens your business and your ability to communicate the value of your business. It puts you in a position to gain competitive advantage over your competition, as you move forward to implementation.
Some of the questions we will ask and answer
What is your vision? What impact do you want your business to have?
Who are your customers? How do they make buying decisions?
Who are your competitors? What can be learned from them?
What does this mean for your brand?
What does this means for your products? Your product benefits?
Your core value proposition?
Is your effort well considered? Will it lead you to customers? Will it lead you to keep them?
Some of the tactics we will use
Our secondary services
_Brand name generation
_Brand evolution strategy
_You will enhance your business with IP that is ownable and scalable
_You will be positioned to reach the right audience at the right price
_You will be able to grow retaining all that is still of value, enhanced by all that adds value
_Interaction design brief
strategy that translates goals into interactions
strategy that translates goals into brand design, content and activity
briefings and engaging tools that translate value understanding to the team
writing that brings the value of a brand to life for its customers
_You will undoubtedly achieve more with the budget you have already earmarked to enhancing your business