research and   strategic definition activities that develop a better understanding of potential value and audiences

research and strategic definition activities that develop a better understanding of potential value and audiences

Our core services

_Problem and opportunity mapping
_Value proposition
_Customer journey
_Service system overview

For reasons of confidentiality these research and analysis services are not represented in the Client area. Please enquire for details.

Outcomes: 

Put simply they help create a shared understanding of your business context and the relationships between your business and your customers on a practical, emotional and technical level. This understanding strengthens your business and your ability to communicate the value of your business. It puts you in a position to gain competitive advantage over your competition, as you move forward to implementation.

Some of the questions we will ask and answer

What is your vision? What impact do you want your business to have?
Who are your customers? How do they make buying decisions?
Who are your competitors? What can be learned from them?
What does this mean for your brand?
What does this means for your products?  Your product benefits?
Your core value proposition?
Is your effort well considered? Will it lead you to customers? Will it lead you to keep them? 

Some of the tactics we will use 

_Collaborative workshops
_Interviews
_Competitor profiling
_Customer personas
_Paper prototyping

Supported by
_Literature review
_Communication audit

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Our secondary services

_Brand name generation
_Brand positioning
_Brand evolution strategy

Outcomes: 

_You will enhance your business with IP that is ownable and scalable

_You will be positioned to reach the right audience at the right price

_You will be able to grow retaining all that is still of value, enhanced by all that adds value

 

_Interaction design brief  

strategy that translates goals into interactions

_Creative brief

strategy that translates goals into brand design, content and activity

_Internal communications

briefings and engaging tools that translate value understanding to the team

_Brand copy
writing that brings the value of a brand to life for its customers

Outcomes: 

_You will undoubtedly achieve more with the budget you have already earmarked to enhancing your business