_A new way forward. _Ideas, clarity and focus to your business. _High value. Low commitment. _Needs. Benefits. Actions. Our NBA approach will create business value.  _Establish new markets and ventures through brand, product and service development.

_A new way forward.
_Ideas, clarity and focus to your business.
_High value. Low commitment.
_Needs. Benefits. Actions. Our NBA approach will create business value. 

_Establish new markets and ventures through brand, product and service development.

What we do

The core proposition of ThinkingCX is independent, value focused strategy, that is sector considered and customer experience (CX ) driven.

This can be summed up in an approach that we call NBA - Needs. Benefits. Actions.

In practical terms that means working together to review and improve existing business models and customer models, in order to plan, name and activate new products and experiences - from a user need perspective.

What makes us different

_ThinkingCX understands the complete customer journey. 

_Thinking CX is specialist, well informed and agile, making our offering High value. Low commitment. for our customers.

_ThinkingCX is an outsider. We are focused on communicating your value, to the people who need to clearly understand it - your customers.

ThinkingCX is motivated by these questions: Who are your customers? What do customers need right now? What impact does that have on your business model, core value proposition and business tactics? What can we do about that?  Because we care about making a difference, we only work with decision makers and we always start with a review of the business model from  a user need perspective.
— Sandra Dartnell, ThinkingCX

What clients have to say

We brought ThinkingCX in to help advise on a complicated web application project. The platform was to be used across two quite different sets of users and we needed to establish some commonality so that we could standardise the development and work from a single code base. On top of that, we needed to establish a more detailed persona around the user groups to help with the visual identity and language of the platform. Sandra Dartnell’s work was vital in understanding these target audiences, their requirements, their expectations and how we could build a single platform that would service both sides of the business. Sandra’s approach is intelligent, organised, insightful and has great attention to detail. She’s fun to work with and is a benefit to any project.
— Lewis North, Director, Method & Class Ltd (2017)

INFLUENCES

Design Thinking is a system that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business can convert into consumer value and market opportunity.
— Tim Brown, IDEO, 2008 www.designthinking.ideo.com
Innovation is rarely the big idea. More likely a series of small ideas brought together in a new and different way.
— Dick Powell, Seymour Powell at D&T Futures, 2017 www.seymourpowell.com
The details are not the details. They make the product.
— Charles & Ray Eames, 1961 www.eamesoffice.com
Design in support of people.
— Living with Complexity, Donald A. Norman, 2011 www.nngroup.com
You are not looking for the
wisdom of the crowd, but the
wisdom of someone in the crowd.
— Where Great Ideas Come From, Steven Johnson, 2010 www.stevenberlinjohnson.com